If the Instagram feed has abruptly been flooded by video clips of men and women having their faces slapped, pounded, and massaged in the name of beauty, you've Inge Theron to thank for that. The previous natural beauty author Started FaceGym, the massage-concentrated facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizzo, immediately after exploring the transformative electrical power of facial massage and muscle mass stimulation.

“I realized that if you don’t truly stimulate the muscles, there’s no topical component that will [significantly] help you any time you’re with your late 30s or 40s, unless you are doing the perform,” Theron tells Glamour. “So, to me, it’s all about managing the muscles within your face like you address the muscles in Your system.”

Theron thinks that wonderful pores and skin is a combination—50 percent “the great actives,” and 50 percent the way you apply the solutions. “When I think of cleaning, I don’t Feel, Oh, I’m just intending to purify or get rid of the Filth from my skin,” she describes. “It’s: Good—I’m likely to use my knuckle. I’m heading to enhance circulation. I’m going to spice up my collagen in addition to tone, tighten, and lift. And you recognize, my eyes are on the lookout somewhat dodgy so I’m about to depuff here them and sculpt my cheekbones. That’s all done although I’m cleansing my deal with.”